Irwin – BUS PASSENGER INFORMATION 1986

Description

This 1986 Transport Studies Unit survey in Corby (450 interviews, biased toward women and daytime respondents) assessed bus passenger information as part of a wider SERC project. It tested whether information effectiveness varies with operating context, is needed throughout journeys, differs by user groups, and can improve accessibility and efficiency. Key findings: timing information is most valued, then service number, destination and frequency; maps, fares and journey-time are less important. Many respondents wanted more bus-stop and on‑bus information despite limited provision. A distributed timetable/route booklet was widely seen (79.6% looked at it) and valued mainly for occasional or unfamiliar trips and reassurance; only 9.1% reported behavioral changes, concentrated among frequent and part‑time users. Demographic differences emerged: women and part‑timers value frequency and stop/on‑bus info more; retirees care less about fares; car owners value maps; less‑regular users express greater information needs. The authors conclude information is an essential enablement tool integrated into service design, especially important in more complex urban contexts.