Attoma, Dubuc and Boyer-Moraes – MAPS BY ATTOMA 2014

Description

Attoma is a user experience and service design agency specializing in public transit and mobility, based in Paris. The team includes Giuseppe Attoma Pepe, the founder focusing on interaction design; Aurélien Boyer-Moraes, a freelance graphic designer specializing in mapping; and Laure Dubuc, who enhances graphic and typographical design for transport projects. Attoma emphasizes a user-centered approach to transit mapping, distinguishing between system and street maps, and adapting visual strategies to enhance legibility. Notable projects include transit maps for several urban areas in France, such as Dijon, Lens, Mulhouse, and Rennes, each tailored to specific network characteristics and user needs, employing various schematic designs and simplifying geographic features for better clarity and comprehension.