Browning and Linn – BUS INFORMATION PUBLICITY 1979

Description

This 8-page document, titled ‘BUS INFORMATION PUBLICITY,’ is a research paper authored by P.J. Browning and S.G. Linn of the National Bus Company. Presented at the Tenth Annual Seminar on Public Transport Operations Research at Leeds University in 1979, it is a scanned text-only document, featuring clear, typed content with a handwritten annotation on its cover page. Despite a disclaimer that views are solely the authors’, the paper offers valuable, empirically-backed insights from Stage 1 and Stage 2 surveys conducted in 1978-1979. It rigorously examines public comprehension and preferences for bus timetable styles, including clock formats (12-hour vs. 24-hour) and various two-dimensional and one-dimensional layouts. This makes it a significant historical resource for anyone interested in public transport user experience, information design principles in a pre-digital era, or the operational considerations of a major UK bus operator.