Day – MARKET RESEARCH INTO LOCAL SERVICE INFORMATION BOOKLETS DISTRIBUTED IN HARROW AND KINGSTON 1983

Description

This nine-page, confidential market research report, authored by David Day of the Group Marketing Department and dated March 29, 1983, offers a valuable historical snapshot into the effectiveness of local bus timetable booklets distributed in the Harrow and Bromley areas. Presented primarily as text with supporting statistical tables, the document meticulously details survey findings on public awareness, attitudes, and usage of these crucial transport information resources. It uniquely quantifies estimated generated traffic receipts and passenger mileage, providing early insights into the economic viability of such initiatives, albeit with an explicit caution regarding direct measurement. The report’s clear authorship, specified research methodology (MAS Survey Research), and inclusion of raw data lend it strong trustworthiness for researchers interested in historical public transport marketing strategies, urban planning, or consumer behavior analysis concerning public services from the early 1980s.