Hamilton – THE MARKETING ROLE OF LOCAL AUTHORITIES AFTER BUS SERVICE DEREGULATION 1988

Description

This 9-page, text-only document, authored by T.D. Hamilton, Head of Public Transport Unit at Durham County Council, in June 1988, offers a highly authoritative and detailed examination of the marketing challenges faced by UK local authorities following bus service deregulation and privatisation in the mid-1980s. Presented as a professional paper, likely for a conference or internal review, it provides a crucial snapshot of public transport policy adaptation during a period of significant upheaval. Hamilton systematically outlines evolving strategies in Shire Counties and Passenger Transport Executives (PTEs), referencing specific regional initiatives and the early adoption of information technology in timetabling. Its comprehensive approach, backed by a detailed reference list, makes it an invaluable primary source for researchers, policymakers, and historians interested in the immediate aftermath of UK bus deregulation and the changing role of local government in public transport.