John Briggs Consultants – RESULTS OF RESEARCH INTO A NEW SUBURBAN BUS MAP 1982

Description

This 1982 research report, titled “Results of Research into a New Suburban Bus Map,” was authored by John Briggs Consultants for London Transport, with public feedback extending to July 1983. Presented as a multi-page, typed professional document, it details qualitative market research methodology, including group discussions, to assess public reaction to three types of bus maps: a proposed ‘Planner’ map, a previous ‘District Bus Map,’ and the current ‘Whole System Map.’ While lacking direct imagery of the maps discussed, the report provides comprehensive analysis of user experience, readability, design preferences, and functional issues. Its significance lies in offering a trustworthy, data-driven insight into public transport information design and user behavior in early 1980s London, valuable for historical transport studies and user-centric design practitioners.