Liff – PUBLIC INFORMATION SYSTEMS IN URBAN MASS TRANSIT 1971

Description

This thesis examines public transit information systems as the interface between passengers and urban transit, asserting that accessible, clear, and redundant information aids efficient use and can affect ridership. It reviews traditional tools (maps, schedules, signage, booths, staff, telephone) and trials of electronic devices, noting common deficiencies—small print, confusing displays, inaccessibility for low-literacy, non-English speakers and disabled users—and operational problems like maintenance, outdated content, poor PAs and limited staff time. A Chicago-area pilot (≈200, mainly disadvantaged) used attitude scales and ratio/pair comparisons to assess perceived effectiveness and the hypothesis that better information increases ridership. Results showed a bimodal mean attitude score (84.4); older, lower-income and non-employed respondents were more favorable, but information alone did not significantly change attitudes or use (p>.05). Preference rankings favored an electronic route-finder, then telephone and signs; many modes tied closely. The study concludes improved information yields incremental comfort/convenience benefits and modest ridership gains and should be targeted and cost-effectively evaluated alongside marketing efforts.