McKenzie – HOW THE SUPPLIERS OF URBAN BUS INFORMATION VIEW THEIR MARKET 1986

Description

This 50-page research report, “How the Suppliers of Urban Bus Information View Their Market,” was authored by Richard P. McKenzie of Oxford University’s Transport Studies Unit, likely around 1985-1986. Presented in a formal, text-heavy academic style with minimal imagery (only the university crest on the cover), it serves as a robust inquiry into public transport information provision. The document’s trustworthiness stems from its methodology, based on in-depth, semi-structured interviews with 29 professionals from 23 organizations. It offers a historically significant perspective on early industry attitudes towards passenger information needs, covering topics like comprehensibility, reassurance, service frequency, fare systems, and nascent real-time information technologies. As a key early study, it provides invaluable insight into the foundational considerations shaping public transport information strategies at a pivotal time of technological transition.