Rose – EIGHT SECONDS IN DERBY 2010

Description

Authored by Doug Rose, Managing Director of PWT and an expert in logistical information design, this insightful three-page article from June 2013 offers a valuable case study. Published as part of the *FOCUS* section within a professional transport journal, it is richly illustrated with real-world photographs, detailed maps, and informational signage examples. The piece meticulously details the complex information design challenges faced during Derby’s bus station closure and the successful strategies implemented to guide passengers. Rose’s data-driven approach, emphasizing user psychology and contextual relevance, lends strong credibility to the practical solutions presented. Although over a decade old, its principles of effective transport wayfinding and user-centric communication remain highly pertinent for contemporary urban planning and infrastructure projects.