American Public Transit Association – TRANSIT MAPS 1984

Description

The APTA Consumer Information Handbook (Transit Maps, May 1984) advises transit agencies on designing, producing, and distributing effective system maps to inform riders and attract new ones. It defines map purposes and types (scalar, diagrammatic, pictorial), and details essential content—route alignments, stops, terminals, service levels, fares, contacts, and landmarks—plus graphic elements like scale, typography, color, symbols, insets and legends. Emphasis is on clarity, legibility, consistent system-wide graphics, right-sized maps and folds, restrained color use to avoid clutter and control costs, and durable materials. Guidance covers data collection and base maps, inclusion of geographic features and points of interest, accessibility (type size, contrast, braille), and update planning. Distribution strategies range from free agency outlets and onboard postings to retail sales, vending, direct mail, and inserts, with varied cost-recovery approaches. The handbook recommends research, user testing, and a clear work program, includes production guidelines, a system map checklist, illustrations, and a TTC case study demonstrating successful redesign and cost-effective production.