Survey Research Associates – LOCAL LONDON BUS GUIDES RETENTION SURVEY 1993

Description

This 21-page “Summary Report” documents a “Local London Bus Guides Retention Survey” conducted in December 1991 by Survey Research Associates on behalf of London Buses Limited. As a professional research study, it offers a data-driven assessment of the door-to-door distributed local bus guides in Greater London, focusing on their recall, usage, and long-term retention. The document details a robust methodology, including sampling strategy and questionnaire design, lending significant trustworthiness to its findings. Presented in a text-heavy format without visual imagery, it concludes with key insights and recommendations, highlighting the guides’ surprisingly high engagement and retention rates among households. This report serves as a valuable historical record of urban transport marketing and communication effectiveness from the early 1990s.