Teoh – NEW ONLINE BUS MAPS DEMONSTRATION 2010

Description

This 25-slide internal presentation, dated February 2010, introduces Transport for London’s (TfL) “New online bus maps.” Authored by Clara Teoh, an Information Architect for TfL’s Group New Media, the document outlines the project’s rationale, process, and functionality. It leverages extensive data, including bus usage statistics, web traffic comparisons between bus and Tube, and user perceptions, to justify the overhaul of previously complex PDF-based maps. The presentation emphasizes a data-driven, user-centered design approach, featuring numerous visual aids such as pie charts, double-decker bus imagery, and detailed screenshots of both the original and enhanced digital interfaces. While a decade old, it serves as a credible case study demonstrating a significant leap in providing predictable and reliable online bus information for London commuters, showcasing improved search, interactive routes, and comprehensive timetable access.