Transport and Travel Research Ltd – BUS PASSENGER INFORMATION STUDY 1994

Description

This substantial report, published in July 1994 by Transport and Travel Research Ltd for the Transport Research Laboratory (TRL reference 923), documents Phase 3 of a ‘Bus Passenger Information Study,’ focusing on the testing of improved information systems. Spanning over 100 pages, it details comprehensive hall tests conducted across four UK regions. The study assessed passenger comprehension of printed timetables and gathered attitudes towards various information media (in-home, at-stop, and town centre), including their willingness to pay for enhancements. The document is rich in quantitative data, presented through numerous detailed tables and clear bar charts, illustrating regional differences and user group preferences. Despite its age, it offers valuable insights into bus user needs and information design principles from the era, grounded in robust survey methodology by a respected research institution.