Transport and Travel Research Ltd – BUS PASSENGER INFORMATION STUDY 1994

Description

This Final Report, published in December 1994 by Transport and Travel Research Ltd for the Transport Research Laboratory, offers a valuable historical insight into bus passenger information provision. Spanning 21 pages, this trustworthy document details a comprehensive, multi-phase study conducted across four diverse UK regions: Greater Manchester, West Midlands, Hertfordshire, and North Yorkshire. The research involved substantial quantitative data collection, including 1,250 household interviews and 717 hall tests, ensuring a robust foundation for its findings. It critically examines passenger information needs, current provision, and the perceived value of emerging information technologies in the post-1986 bus deregulation era. Presented in a formal, structured format, the report includes detailed tables summarizing information services and several illustrative photographs of in-street and at-stop displays, enhancing its clarity and utility as a record of public transport communication strategies from this pivotal time.