Transport for London – LONDON CONNECTIONS AND OYSTER MAP DESIGN EVALUATION 2010

Description

This comprehensive 48-page research report, “London Connections and Oyster map design evaluation” (10021), was produced for Transport for London and the Mayor of London, with empirical research conducted by 2CV in August 2010. It presents a robust qualitative methodology, including 80 customer intercept sessions, in-depth interviews, and input from a map expert, to assess user interaction with London’s transport maps. The professionally presented document features diagrams, customer quotes, and insightful ‘mental maps’, offering a trustworthy snapshot of user behavior. Although published over a decade ago, its detailed insights into customer needs and design principles remain valuable for transport planning and information design. Copyright is held by TfL, with clear guidelines for academic and non-commercial reuse, affirming its authoritative status.