Brown – TIMETABLES – WHOSE RESPONSIBILITY 1988

Description

Stewart Brown argues that responsibility for bus timetables has become unclear since deregulation: operators historically published timetables, but competition and local-authority tendered services now complicate provision. He criticises operators who omit information about complementary or successor tendered services, disadvantaging passengers and reducing overall ridership. Brown urges operators to publicise not only their own services but also tendered services that encourage use, while local authorities and PTEs should act as neutral clearing houses offering comprehensive timetables and enquiry lines. He advocates user-focused presentation—free, simple leaflets or stop displays rather than bulky booklets—clear layout, unambiguous clocks, and accessible telephone enquiries (noting cost issues). Industry responses largely support his points: many operators have moved to free leaflets and better design, authorities’ coverage is patchy, and timetables should be treated as marketing tools. Practical examples cited include Trent’s BusLine and West Midlands’ phone service; overall consensus calls for clearer, more customer-centred information.