Accent Marketing & Research – BUS STATION INFORMATION 1998

Description

This 28-page qualitative research report, authored by Accent Marketing & Research in April 1998 for London Transport Buses, offers valuable insights into customer information needs and preferences at London bus stations. Documenting findings from twenty accompanied depth interviews across four diverse London bus stations, the study meticulously explores user experiences with existing information sources like timetables and route maps. A significant focus is placed on the potential and perceived effectiveness of then-emerging real-time information systems, including ‘Countdown’ displays, electronic information boards, and staff-operated handheld computers. The report incorporates detailed discussion guides and includes two illustrative grayscale photographs of actual Countdown and service information displays that served as visual aids during interviews. As a professionally conducted and trustworthy foundational document from its era, it provides valuable historical data for public transport operators, urban planners, and researchers interested in passenger information system development and user-centered design.