Accent Marketing & Research – MAPS AND TIMETABLES AT BUS STOPS 1999

Description

This comprehensive 64-page ‘Final Report,’ commissioned by London Transport Buses and meticulously conducted by Accent Marketing & Research in May 1999, delves into the critical topic of how passengers utilize information displays (maps, timetables, and real-time Countdown screens) at seven London bus stops. Employing a robust mixed-method approach, including 510 hours of covert video surveillance and 553 face-to-face interviews, the study offers empirical insights into user behavior, information sought, ease of use, and non-usage patterns. The document is rich in tabular data, bar charts, and photographic evidence, including actual bus stop images and video stills, making its findings highly accessible and visually supported. An invaluable resource for public transport authorities and urban planners, it provides foundational data for optimizing passenger information systems and enhancing the overall user experience.