Battison – USING PRINTED TIMETABLES EFFECTIVELY – THE BRISTOL EXPERIENCE 1991

Description

This compelling 5-page document is a digital scan of a formal presentation delivered by Vernon Battison, Marketing Manager for Bristol CityLine, at a prominent 1991 conference on “Communicating to the Passenger.” Organized by Centro, the National Consumer Council, and Bus Watch, it carries strong institutional backing, lending it high trustworthiness as a primary source. Offering a rare historical glimpse into passenger information strategies post-UK bus deregulation, it details “The Bristol Experience” with printed timetables and innovative mapping. Presented in a text-heavy, bullet-point format, the document features key organizational logos on its title page but relies solely on descriptive text for its insights, discussing (rather than showing) the use of advanced production technology and diagrammatic ‘Overground’ maps. Its age makes it a uniquely valuable historical record for understanding early 1990s public transport marketing, distinguished by its professional authorship and the reputable bodies involved in its original presentation.