Bronzaft and Dobrow – IMPROVING TRANSIT INFORMATION SYSTEMS 1983

Description

This article argues that effective transit information—maps, timetables, signs—is essential to rider confidence and system use but is undervalued by planners and under-researched. Regular commuters need minimal information, but occasional and potential riders (about half of trips) require comprehensive, coordinated aids, especially for complex trips and transfers. Empirical studies reveal widespread wayfinding difficulties: lab and field tests often found route pamphlets and maps yielded low planning accuracy. A focused New York City study showed novice riders struggled severely with the existing subway map, prompting a multi-year redesign process that used user testing and rider feedback to produce a revised, color-coded map and coordinated station graphics. Separate testing with seniors showed improved comprehension from larger type and clearer layouts. The authors call for systematic user-testing, a national UMTA clearinghouse to evaluate and disseminate effective techniques, and fully integrated information systems (maps, vehicle signs, stop markers) to improve navigation, rider satisfaction, and transit patronage.