Bruce and Ennor – PUBLIC AWARENESS OF TRANSPORT AGENCIES AND INFORMATION 1976

Description

Authored by Shirley Bruce and P. D. Ennor from the esteemed Transport Operations Research Group at the University of Newcastle upon Tyne, this 1976 research report (reprinted 1978) offers a valuable historical lens into public awareness of transport agencies and information during a significant operational change in Sunderland. Spanning 32 pages, this empirical study meticulously documents survey findings from before and after the Tyneside Passenger Transport Executive’s takeover of local bus services, providing a unique quasi-experimental perspective on public reaction to transport policy shifts and associated publicity campaigns. Presented with numerous tables, clear maps (including origin zones and a sketch map of the North East), and a reproduction of the actual survey form and PTE symbol, its structured format enhances readability and data interpretation. As Research Report No. 17 from a reputable academic group (ISSN 0306-3402), it assures a high degree of trustworthiness and rigorous analysis. This document is a compelling resource for transport planners, urban historians, public relations specialists, and social scientists interested in historical urban transport dynamics and public engagement strategies.