Cain and Lovell – NEW STUDY FINDS THAT IMPROVEMENTS IN TRANSIT SCHEDULE AND MAP DESIGN CAN BOOST CUSTOMER SATISFACTION, REDUCE PRINTING COSTS, AND MAY EVEN INCREASE RIDERSHIP 2008

Description

This concise, 7-page article, authored by Alasdair Cain from the Center for Urban Transportation Research (CUTR) and Judith Lavelle of Lavelle Consulting Group, presents a compelling case study on improving public transit information. Published around 2008-2009 as a summary of a larger research paper, it details Transfort’s successful “design overhaul” of its schedules and maps. The document’s trustworthiness is underscored by its academic affiliation and evidence-based findings. It effectively uses full-color ‘before and after’ imagery of route and system maps (Figures 1-4) to illustrate design changes. Highlighting significant outcomes such as increased user comprehension, a 17% rise in ridership, and a 26% reduction in printing costs, this professionally formatted article offers valuable insights for any transit agency looking to enhance customer satisfaction and operational efficiency.