Carter Research – THE TIMETABLE USER AND FORMAT RESEARCH RESULTS FOR LONDON UNDERGROUND LIMITED 1990

Description

Commissioned by London Underground Limited in November 1990, this 37-page report by Carter Research offers deep insights into passenger information needs and preferences for timetables. The study is built upon a robust methodology, incorporating a substantial quantitative survey of 1,798 face-to-face interviews and detailed qualitative group discussions across various stations and user segments. Presented in a clear, accessible format with extensive tabular data, the document meticulously analyzes timetable awareness, desired content (e.g., last train times, journey duration), preferred formats (like credit card size), and optimal distribution strategies. While not featuring graphical images or complex diagrams, its strength lies in the systematic presentation of survey responses and demographic breakdowns. This archival document is invaluable for researchers in public transport history, urban planning, and user experience design, offering a snapshot of commuter behavior and information requirements in late 20th-century London.