Carter Research – TIMETABLE USER AND FORMAT RESEARCH FOR LONDON UNDERGROUND LIMITED 1990

Description

This 40-page report, “Timetable User and Format Research,” was meticulously conducted by Carter Research for London Underground Limited in December 1990. As a detailed snapshot from over three decades ago, it offers invaluable insights into passenger behavior, preferences, and awareness concerning tube timetables at that specific point in time. The study employs a robust mixed-method approach, featuring extensive quantitative data from 1,798 face-to-face interviews across various London Underground stations, complemented by qualitative findings from focus group discussions. Beyond its rich textual analysis, the document is enhanced by numerous “Exhibits” which include scanned copies of the actual questionnaires, sample poster timetables, and portable timetable designs evaluated by respondents. This blend of rigorous methodology and original visual evidence makes it a highly trustworthy and significant historical resource for understanding public transport user experience, information design, and operational planning in late 20th-century London.