Cartledge – PASSENGER INFORMATION LITERATURE 1992

Description

The paper argues that public transport timetables and information in Britain are widely inaccessible and poorly designed, deterring potential passengers—especially the young, elderly, low-income groups and non-native speakers. Evidence from managers, enthusiasts and passenger studies (post-1985 deregulation) shows information provision has generally deteriorated: timetables are hard to obtain, confusingly presented, use small type and 24-hour clock formats, and suffer from inconsistent symbols and distribution. Consumer bodies (Welsh and National Consumer Councils) and researchers call for clearer, tested, user-focused design, comprehensive distribution and professional marketing; simple electronic systems are useful but will not replace the need for well-designed printed material. Positive responses include local good practice, DiPTAC’s Code on legibility, and isolated operator initiatives (e.g., Brighton). The paper recommends national guidance, standardisation or British Standards, systematic user-testing, improved promotion budgets, and best-practice awards to raise standards and help restore bus usage.