Centro – BUS TIMETABLE APPRAISAL 1990

Description

This comprehensive 30-page internal report, “BUS TIMETABLE APPRAISAL,” was produced by CENTRO’s Research & Technical Services Department in April 1990 (Report Reference B30.90). Authored by PB/TJS, it provides a rigorous, data-driven comparison of CENTRO’s newly introduced bus timetable style against the preceding WMPTE version. The study employed a detailed hall test methodology to assess user comprehension and qualitative preferences, reflecting CENTRO’s commitment to effective public information. The document is presented in a clear, spiral-bound format, featuring numerous data tables and high-quality scanned reproductions of the actual timetable examples and route maps under review. As an official appraisal from a major public transport executive, it offers a valuable and trustworthy historical insight into public transport design and user experience research in the West Midlands during a period of significant brand transition.