Centro – BUS TIMETABLE POSTER SURVEY 2000

Description

This comprehensive 43-page market research report, titled “BUS TIMETABLE POSTER SURVEY,” was commissioned by Centro’s Passenger Information Business Group in November 2000. It meticulously documents a face-to-face survey assessing public opinion on two distinct bus timetable poster designs: the existing A2 format with area maps and line diagrams, and a proposed design featuring more detailed line diagrams and larger print, but excluding the map. The study, involving 389 respondents across Primeline and Line 33 routes, delves into travel patterns, timetable usage, and detailed appraisals of map usefulness, line diagrams, print size, and content. Rich in statistical tables and featuring actual timetable examples in its appendices, this document offers valuable insights into user preferences and design considerations for public transport information systems from the early 2000s, addressing concerns from the Transport Users Advisory Committee (TUAC) and aiming for clarity, cost-effectiveness, and user satisfaction.