Cooper Moruzzi and Nationwide and European Marketing Surveys – PASSENGER TRANSPORT RESEARCH SURVEY FOR HERTFORDSHIRE COUNTY COUNCIL PHASE 2 1994

Description

This “Private & Confidential” Passenger Transport Research Survey, Phase 2 (January 1994), offers a robust, data-driven analysis of public transport promotion for Hertfordshire County Council. Authored by the reputable Cooper Moruzzi and NEMS Marketing Surveys (a “Nationwide and European” firm), the document exemplifies professional research standards. It systematically details its methodology, presents quantitative findings, and crucially, provides a financial evaluation of the cost-effectiveness of TRAVELINE, printed, and roadside publicity. Beyond its 1990s historical context, the report’s structured format, inclusion of corporate logos, and detailed observations—culminating in strategic recommendations—underscore its trustworthiness and significant value as a comprehensive study for improving public transport use. Its “Confidential” status further suggests the strategic importance of its findings.