Define – BEYOND MAPS AND TIMETABLES – PENETRATION OF LOVERS, PRAGMATISTS & PHOBICS 1993

Description

This 24-page market research report, commissioned by London Buses Ltd and produced by the firm ‘define’ in April 1993, offers a detailed investigation into bus information requirements. Based on face-to-face interviews with 525 respondents across 30 sampling points in London, the document provides robust quantitative and qualitative data. Its distinctive approach categorizes bus users and potential users into ‘Lovers, Pragmatists & Phobics’ regarding their interaction with maps and timetables, exploring confidence levels and preferences for information services. Presented in a clear, accessible slide format, the report extensively utilizes bar charts, pie charts, and tables to illustrate findings, alongside insightful textual analysis. A valuable historical artifact for public transport enthusiasts, urban planners, and user experience researchers, it sheds light on information design challenges and user psychology in a pre-digital era, making it a credible resource for understanding transport communication strategies.