Define – PRESENTATION OF HALL TEST FINDINGS 1993

Description

This Bus Information Review, based on December 1993 Hall Test findings, identifies key improvements for bus information. The “Where buses go” poster was widely preferred for its clarity and usefulness, particularly by “Phobics” (less skilled users), demonstrating the value of simple, naturally processed information. Line diagram B17, featuring colour and interchange destinations, also excelled. The revised Penrose map proved most effective, especially for light users and Phobics, by enabling easier route following compared to cluttered designs. Local bus guides should prioritize clear directions for travel between local and major outside areas, incorporating maps, destination lists, and “where to catch” details. For Phobics, initiatives like the Bus Wheel, freephone helplines, and information kiosks were crucial, underscoring their need for simplified, human-assisted access to information. These improvements are expected to boost bus usage, especially among light users.