Define – THE VISUALLY IMPAIRED 1993

Description

This 33-page document, titled “Bus Information Review: The Visually Impaired,” was produced by the research agency definÄ“ for London Buses Ltd in September 1993. Presented in a clear, bullet-point slide format, it details findings from 11 in-depth interviews with visually impaired London bus users. The report systematically explores the challenges faced by this community across various stages of bus travel, from journey planning and identifying bus stops to on-board information and interchanges. It uniquely segments users into ‘Strategists,’ ‘Battlers,’ and ‘Copers,’ offering nuanced insights into their diverse information needs and coping mechanisms. As a product of its time, predating widespread digital information, this document provides invaluable historical context for understanding early accessibility considerations in public transport. Its qualitative approach and direct focus on user experience make it a trustworthy primary source for researchers and policymakers interested in the evolution of accessible travel information.