Define – VICTORIA TEST CORRIDOR – PRESENTATION OF QUANTITATIVE FINDINGS 1993

Description

This comprehensive, 75-page qualitative market research report, titled “Bus Information Review: Winning Elements,” was commissioned by London Buses Ltd in June 1993. Produced in a detailed presentation format, likely by the design consultancy “define,” it documents extensive user feedback on various bus information designs, including maps, timetables, and new initiatives. The study utilized “creativity groups” with “Phobics” (bus-hesitant users) and “Pragmatists” to identify preferred elements and reveal significant differences in user needs. A substantial appendix features 30 pages of diverse map and timetable examples that were critically appraised, providing invaluable insight into public transport design considerations from the early 1990s. This foundational document was intended to inform subsequent quantitative testing, making it a key historical artifact for understanding user-centric design approaches in urban mobility.