Deslauriers and Zon – A SURVEY OF INFORMATIONAL, ADVERTISING AND PROMOTIONAL ACTIVITIES OF ONTARIO TRANSIT SYSTEMS AND ATTITUDES OF TRANSIT OFFICIALS 1977

Description

This 80-page report, “A Survey of Informational, Advertising and Promotional Activities of Ontario Transit Systems,” offers a valuable historical and practical resource from August 1977. Authored by Brian Deslauriers and Judy Zon for the Ontario Ministry of Transportation and Communications, it’s a robust, government-backed study. The document is based on comprehensive data collected via questionnaires from 43 Ontario urban transit systems and personal interviews with officials from nine, lending it high trustworthiness. It provides a detailed snapshot of marketing expenditures, activities, and the attitudes of transit officials towards promoting public transit. Featuring an illustrative bus stop sign diagram and numerous tables of survey data, the report highlights the importance of informational services like transit guides and telephone support. It also presents a range of *inexpensive* marketing suggestions, making it relevant for transportation historians, urban planners, and current transit operators seeking enduring lessons in effective public relations and service communication strategies.