FWT – THE NEW NORWICH UNION 2008

Description

This 24-page PDF document presents a comprehensive case study, authored by FWT in collaboration with Norfolk County Council, detailing a significant public transport information project in Norwich conducted between 2011 and 2013. Richly illustrated with over 50 “before and after” photographs, detailed maps, and conceptual diagrams, it offers a visual and methodical account of the “Discover, Define, Design, Deliver” process. The document highlights FWT’s professional experience, user-centric design philosophy, and the strong client-supplier partnership essential for securing “Better Bus Area” funding and implementing a “step-change” in passenger wayfinding. Although historical, its meticulous documentation of challenges, solutions, and the rationale behind design decisions provides a highly trustworthy and practical resource for urban transport planners and information designers aiming to improve public transport user experience.