Geehan and Deslauriers – TRANSIT ROUTE GUIDES 1978

Description

This concise three-page journal article, originally published in ‘BUS RIDE September 1978’ and received for archiving in March 1984, offers a valuable investigation into transit route guides. Authored by industry experts Tom Geehan (N. D. Lea & Associates Ltd.) and Brian Deslauriers (Ontario Ministry of Transportation & Communications), this document presents rigorous research on the readability and utility of transit information, specifically for smaller cities. It details a comprehensive methodology, including a survey of five Ontario transit systems, to analyze user ability and attitudes towards trip planning. The first page features illustrative examples of actual transit guide covers, providing immediate visual context. Despite its age, the findings and ‘Implications for the design of transit route guides’ remain highly relevant. This authoritative and well-structured piece is an essential reference for transit managers, planners, and designers aiming to optimize user-friendly public transportation communication.