John Briggs Consultants – QUALITATIVE RESEARCH INTO BUS-STOP TIMETABLES 1985

Description

This comprehensive 1985 qualitative research report, commissioned by London Regional Transport and conducted by John Briggs Consultants, offers invaluable insights into passenger perceptions of bus-stop timetables. Spanning 35 pages of detailed analysis plus extensive visual appendices, the document critically examines existing timetable designs and evaluates five innovative proposals, including ‘Slant,’ ‘Vertical Turned Round,’ ‘Frequency Only,’ and ‘Departure Times Only’ formats. Based on focused group discussions, the study highlights the paramount importance of clarity, simplicity, and fundamental route information over exhaustive schedules, a finding shaped by contemporary concerns about service reliability. Complete with original imagery of the experimental designs, this report is a significant historical artifact for transport historians, urban planners, and design enthusiasts interested in user-centered public information systems from the mid-1980s.