Lickiss – WRITTEN INFORMATION ABOUT BUS SERVICES 1988

Description

This document, titled “Chapter 8: WRITTEN INFORMATION ABOUT BUS SERVICES,” is an academic chapter spanning five pages (pp. 25-29) from Rachel M. Hickiss’s broader work, “Providing Information about Public Services.” Originating from the Lewis Cohen Urban Studies Centre at Brighton Poly, and dated around August 1993, it offers a focused case study on public transport communication. The chapter is text-heavy, featuring no images, graphs, or charts, presenting its findings in a clear, analytical prose. It rigorously examines the effectiveness of various forms of written information, such as timetables, maps, and bus stop displays, using Brighton’s bus companies as a real-world example. Its significance lies in its detailed qualitative research, drawing insights from advice staff, bus operators, and the public, backed by academic citations. This makes it a trustworthy and valuable resource for transport operators, urban planners, and information design specialists interested in optimizing public service communication for user comprehension and accessibility.