Lickiss – WRITTEN INFORMATION ABOUT BUS SERVICES 1988

Description

Chapter 8 examines written information about bus services, focusing on timetables, maps and bus-stop displays, and compares Brighton and Hove Bus Company’s comprehensive timetable book with Brighton Buses’ service-specific leaflets. While many passengers prefer spoken advice, written information remains important; the book consolidates all services but is large and hard to use, whereas leaflets are portable and flexible for changes. Clear dating of timetables is essential. Key usability problems include complex indexing, scattered maps, small type, poor colour choices, and distracting promotional material, which particularly impedes the elderly and low-literacy users. Brighton Buses improved readability by increasing type size and changing table layout; both firms moved from 24-hour to 12-hour clocks. Good route maps should balance detail and clarity. Bus-stop displays must use large print and concise information. Publicising changes via posters, local papers and door drops helps but distribution is time-consuming. Simplifying services aids clarity, though changes can confuse users. The companies are committed to improving information quality.