Locke – APPROACHES TO PUBLICITY 1987

Description

This two-page document, authored by Robert Locke and published in ATCO NEWS No. 41 (June-July 1987), provides a valuable historical snapshot of local authority approaches to public transport publicity following the 1985 Transport Act. It details findings from a survey of UK Counties and Regions, analyzing their expenditure on various publicity methods like timetables, leaflets, bus stop information, and advertising. Page two features a comprehensive, multi-column data table presenting expenditure breakdowns per authority and per capita, offering granular insight into early post-deregulation strategies. Presented as a clear OCR scan of the original print, the article offers a trustworthy, contemporary account from a specialized industry publication, and also includes a period advertisement for a 1987 ATCO meeting. Ideal for researchers, transport historians, or anyone interested in the evolution of public transport communication, this document provides crucial baseline data and qualitative observations from a pivotal moment in the industry.