National Bus Company – TIMETABLE EVALUATION (2) 1979

Description

“Timetable Evaluation (2),” Report Number 24, is a significant historical document from the National Bus Company’s Marketing & Operational Research department, dating from the late 1970s (with a 1977 Harrogate network reference as a key indicator). This 46-page report details primary research into bus passenger preferences for various timetable styles, covering aspects like 12-hour versus 24-hour clocks, two-dimensional and one-dimensional formats, and methods for displaying repeated services. Rich in content, it includes a cover image of a Midland Red bus, detailed survey methodologies, statistical results presented in bar charts and extensive data tables, plus numerous sample timetable layouts and route maps. As an official internal study from a major national transport operator, it offers highly trustworthy and invaluable insights into public transport information design and user experience research of the period, demonstrating early efforts to optimize clarity and accessibility for passengers.