National Rural Transit Assistance Program (USA) – MARKETING TOOLKIT 2024

Description

The National RTAP Marketing Toolkit, updated on June 20, 2024, is an invaluable, 162-page digital resource crafted specifically for rural and tribal public transportation agencies. Developed by National RTAP with financial assistance from the U.S. Department of Transportation, this comprehensive guide offers practical strategies and tools to empower transit managers in their marketing efforts. It provides trustworthy, up-to-date guidance on branding, passenger information design, media relations, and ridership generation, including approaches for rebuilding ridership and reaching non-English speaking populations and persons with disabilities. The toolkit features rich visual content, including a library of original transit-related photos, downloadable illustrations, icons, and customizable Canva templates, further supported by video tutorials and Excel files. This makes it an essential, actionable resource for strengthening community presence and achieving marketing goals effectively and efficiently.