National Rural Transit Assistance Program (USA) – MARKETING WORKSHOP 3 2022

Description

This comprehensive 132-slide presentation, “Marketing Workshop #3: Passenger Information,” was delivered by industry expert Selena Barlow on March 10, 2022, under the credible umbrella of the National Rural Transit Assistance Program (National RTAP) and the Federal Transit Administration (FTA). As the third installment in a six-part series, it targets rural and tribal transit providers, offering practical guidance on passenger information tools. The visually rich document employs numerous detailed maps, bus stop signage examples, and application screenshots, effectively illustrating best practices for passenger guides, signage, and customer-facing apps. Its content includes technical tips for creating marketing materials and graphic design assistance recommendations. This recently published resource, backed by government support and expert insights, provides highly trustworthy and actionable strategies for transit agencies aiming to optimize their passenger communication and enhance the rider experience.