Nationwide and European Marketing Surveys – PASSENGER TRANSPORT MARKET RESEARCH STUDY FOR HERTFORDSHIRE COUNTY COUNCIL 1993

Description

This eight-page document is a confidential “Passenger Transport Market Research Study” conducted for Hertfordshire County Council in May/June 1993. Authored by Nationwide and European NEMS Marketing Surveys, it offers a data-driven snapshot of public opinion regarding bus and rail services, service quality, information dissemination, and user satisfaction within the county. Presented as a scanned report, it features a professional layout with a prominent title page incorporating the County Council’s branding and four evocative black-and-white photographs showcasing various public transport modes. Despite its age, this report remains a valuable historical resource for understanding regional transport dynamics, policy development, and public perceptions in Hertfordshire during the early 1990s, particularly for researchers or planners studying transport trends and effectiveness.