Parker – MARKETING & PROMOTING BUS SERVICES THROUGH BETTER INFORMATION 1991

Description

Explore a valuable historical perspective on UK public transport with this 6-page document, penned by Michael J. Parker, Head of Communications at Centro. Delivered at a significant 1991 National One Day Conference on ‘Marketing & Promoting Bus Services Through Better Information,’ this paper offers a direct and authoritative insight into the initial challenges and evolving strategies for passenger communication post-deregulation. Authored by a key regional transport authority and presented alongside the National Consumer Council, its content provides a crucial snapshot of public transport thinking and operational adjustments from that period. The document is clearly structured, features original Centro and NCC branding, and is an essential resource for researchers, policymakers, and enthusiasts interested in the history of bus services, communications strategies, and the development of passenger information systems, preserved and made accessible by Timetable World.