Parry – PASSENGER INFORMATION IN A DEREGULATED ENVIRONMENT 1992

Description

This 14-page paper, presented by David Parry, Head of Business Strategy at Merseytravel, at a PTRC Course on March 5th, 1992, offers a crucial historical perspective on bus passenger information in a newly deregulated UK environment. Preserved in a clear scanned PDF, the document is text-heavy but effectively uses two analytical tables to compare information needs and stakeholder interests, alongside an appendix detailing Merseytravel’s 1990/91 promotional activities. As an early 90s industry insight from a senior practitioner, it provides high trustworthiness. Its significance lies in its comprehensive analysis of the complex roles of passengers, operators, and local authorities post-1985 Transport Act, making it an invaluable primary source for researchers and professionals studying public transport policy and marketing challenges during a period of significant change.