Welch – BUS SERVICES PUBLICITY INCREASES REVENUE 1983

Description

This two-page article, published in December 1983 by Brian Welch, with an academic affiliation noted by Alastair Morrison from the University of Glasgow, offers a fascinating look into early public transport marketing strategies. It details an experiment by Northamptonshire County Council and United Counties Omnibus Co Ltd, exploring how widespread publicity for bus services can increase revenue and passenger levels. The document is richly illustrated with a period-specific promotional leaflet, a detailed inter-urban route map, and a town service timetable, providing valuable visual context. Its data-driven approach, referencing passenger surveys and revenue monitoring from case studies in Kettering and Bingley, lends significant credibility. This makes it an invaluable historical resource for researchers in transport history, urban planning, and marketing, demonstrating pioneering efforts to quantify the impact of service promotion.