Horne, Roberts J and Rose – GETTING THERE 1986

Description

Between 1979 and 1985 London Transport sought to improve central London bus information, responding to the limitations of conventional geographic bus maps in dense central areas and the success of the diagrammatic Underground map. Bus users required immediate, location-specific guidance, but existing maps were cluttered, stopped unmarked and poor for alighting or orientation. External proposals and internal research showed users appreciated colour-coded, uncluttered “route-finder” diagrams for journey planning but still needed geographic maps to locate boarding points. An integrated information package was proposed—stylised central maps, stop-level route diagrams, on-bus displays and clearer stop naming. An informal LT team led by Roger Graef and artist Andrew Holmes produced a Central London Bus Map using recognisable topography, seven colour groupings by route orientation and interchange circles showing route numbers at junctions. Market testing was positive but indicated needed refinements. A design committee adopted many features, rejected rival destinometer schemes, and despite limited testing launched the A2 pocket map on 10 August 1981 to mixed acclaim.