Cain – DEVELOPING A PRINTED TRANSIT INFORMATION MATERIAL DESIGN MANUAL 2007

Description

This 104-page Technical Memorandum, published in November 2007 by Alasdair Cain from the National Center for Transit Research at the University of South Florida, serves as a crucial supplementary report to a design guidebook for printed transit information materials. Funded by federal and state transportation departments, this research comprehensively addresses the long-standing challenge of public comprehension of transit schedules and maps. It synthesizes existing design guidelines from international sources and presents extensive survey data from U.S. transit agencies, detailing their current production practices, associated costs, and design standards. The document is richly illustrated with numerous tables, bar charts, and examples, providing valuable insights into typeface, layout, and information hierarchy. Its significance lies in offering a data-driven foundation for optimizing printed transit materials, ultimately aiming to enhance user experience, improve trip planning success, and boost transit ridership.