Carter Goble Roberts Inc – SOUTH CAROLINA TRANSPORTATION MARKETING MANUAL 1980

Description

This “South Carolina Transportation Marketing Manual,” published in September 1980, is a comprehensive, nearly 200-page guide developed by Carter-Goble-Roberts, Inc., with significant funding from the Urban Mass Transit Administration and Federal Highway Administration. It offers a systematic approach to transit marketing, emphasizing that a strong “image” — encompassing everything from visual identity and vehicle appearance to employee attitudes and community relations — is crucial. The manual provides detailed frameworks, objectives, and practical project suggestions across thirteen key areas, including public perception, media relations, service development, passenger amenities, and financial strategies. Richly illustrated with diagrams, sample logos, promotional materials, and survey forms, this vintage document remains a valuable resource for transit operations, offering timeless principles for enhancing public awareness, building community support, and developing effective, integrated marketing programs.