Conquest Research & Consultancy Ltd – BUS TIMETABLE RESEARCH 1999

Description

This 66-page research report, authored by Conquest Research & Consultancy Ltd. in June 1999, examines bus timetable design for London Transport Buses. Titled “Bus Timetable Research,” it rigorously compares new ‘Intermediate’ and ‘Radical’ timetable designs against the existing format, using London’s Route 43 as a case study. The report details a robust mixed-methods approach, including a pilot, quantitative hall tests with 322 respondents, and qualitative depth interviews. Enhanced with numerous charts, graphs, and actual timetable examples in its appendices (alongside the full questionnaire and discussion guide), it provides comprehensive insights. The study’s core aim was to boost customer satisfaction and ease of use, critically addressing the ‘believability’ of bus schedules. It delves into optimal bus interval communication, layout clarity, and ‘tone of voice.’ Ultimately, this trusted (BSI registered) study offers clear recommendations, highlighting the ‘Radical’ design as superior for its clarity and user-friendliness, making it an invaluable resource for transport design.