Day – PUBLICITY FOR ROUTE 280 SERVICE CHANGES 1985

Description

This nine-page confidential marketing memorandum (M108), dated June 1985, offers a robust analysis of public awareness regarding the Route 280 bus service extension in London. Authored by David Day for the Group Marketing Department, with fieldwork and analysis conducted by the reputable Survey Research Associates Ltd., it provides a detailed post-implementation evaluation of various communication channels. The document includes a clear, illustrative route map and presents its findings through meticulously compiled quantitative tables, detailing awareness levels among different user groups and the impact of leaflets, bus stop posters, and in-bus notices. Intended “FOR LRPC MEMBERS INFORMATION ONLY,” this report is a trustworthy snapshot of market research practices in public transport from the mid-1980s, offering valuable insights into effective passenger communication strategies based on methodical, data-driven research.